The FLOW model is a tool Alivestyle has developed for our dealers, to optimize their product composition, but we also use it to put together Alivestyles brand portfolio. The FLOW model creates an overview and structure by focusing on the following…

Do the store's collections complement each other or do they compete against each other and create cannibalization?

Does the store offer a few selected brands with exciting collections that the staff really knows and is passionate about selling, or does the store offer so much variety that the good products drown in the crowd? Less is maybe more.

Does the store tie up too much capital in the inventory or impulse purchases? The FLOW model contributes to overview and structure, higher turnover rate and greater freedom of action.